Impeccable Development announced this week that co-founder Carlos Boozer has taken a full-time role as chief growth officer. Boozer was already an investor, a board member and part of the company’s real estate committee. He’ll now work with CEO Rob Tanner to bring in investors and partners, find acquisitions and new business lines, and represent Impeccable at investor meetings and restaurant openings.

Impeccable is based in Boca Raton and runs 2 businesses. Impeccable Development builds retail, restaurant and mixed-use projects across the Carolinas. It has more than 25 active projects and about 2 million square feet developed or under development. Impeccable Restaurant Group is a franchisee of Popeyes, Freddy’s Frozen Custard & Steakburgers and Del Taco, with 50+ locations open or in development and more than 500 employees.

Shaquille O’Neal, whom Boozer calls a mentor, introduced him and Tanner to José Cil, then CEO of Popeyes parent Restaurant Brands International. In 2023 the group bought 3 Popeyes in the Carolinas, and Popeyes asked them to develop 15 more.

Tanner told Franchise Times that banks will finance the real estate over 25 to 30 years because they get the land as collateral plus the restaurant’s cash flow, while the operating business carries 7- to 12-year debt. One Myrtle Beach Popeyes was doing about $1.4 million in sales. After Impeccable moved it to a site it owns and added a double drive-thru, it did $2.4 million in its first full year, against a Popeyes system average of $1.9 million.

Boozer earned at least $146 million in NBA salary over his career. In 2011, he was one of several investors who sued Miami businessman Claudio Osorio after putting $1 million into his company, InnoVida. Osorio later pleaded guilty to fraud charges. Boozer told Franchise Times the experience taught him to be careful who he does business with, and he credits Tanner with spotting bad deals faster than the rest of the group. The company says acquisitions, new brands and partnerships are coming in 2027 and 2028, several of which are still confidential.

The Deal: Pitstop Nutrition, a UK sports supplement brand launched in 2020, built its sales channel on a small group of athlete micro-influencers from bodybuilding, weightlifting, and powerlifting. The company worked with Layla Allen, a NABBA Pro figure competitor with multiple titles.

The Spend: Pitstop pays no upfront fees: athletes earn 3.5% commission on referred sales plus a £50 product voucher. Athletes who drive £3,000 in monthly referral sales over several months would move up to 5% and a £150 voucher. Each athlete also receives 2 Pitstop+ products a month.

The Result: Affiliates drive about 60% of Pitstop’s daily orders, roughly 36 orders a day, and the brand runs no traditional advertising. Figures are reported by UpPromote, Pitstop’s affiliate platform.

Why It Worked: Pitstop pays only when an athlete sells, so its marketing cost rises and falls with revenue. Co-owner Suzanne Lennon said the brand will probably keep the group at its current size because the athletes get along as a community, and the monthly vouchers and product drops keep the athletes using what they promote.

via UpPromote

Heroboard is a Pilates board on wheels built by Donald McIntyre after he spent 10 years as a personal trainer. The board is now patented, made in the USA, and used at Alo Yoga’s studios in New York and Los Angeles.

McIntyre sold his condo and a side business to fund the 2021 launch. He hired a media buyer, spent 3 months of savings on ads that produced few sales, and then dropped the agency to grow the brand on his own.

In June 2023, he signed a 3-month contract with OPTYO, which took over performance marketing, rebuilt the website, and started producing content in-house. Monthly sales went from $3,000 to six figures in about 60 days. Heroboard now takes multi-unit orders from gyms and studios, and the company says it has sold more than 11,327 boards in 58 countries (Athletetech).

If you are a founder building in sports, tech, or wellness, OPTYO helps sports, fitness, and wellness brands grow their online presence by improving how they market and reach customers. Reply to this email and we can connect you with Andre.

Bobby Portis Jr. is an 11-year NBA veteran, and the newest bench big for the Miami Heat. He spent 6 seasons in Milwaukee, won the 2021 title with Giannis Antetokounmpo, and was traded to Miami alongside Giannis in June. He’s in year 2 of a 3-year, $44 million contract and has earned about $78 million in NBA salary through last season.

Off the court, Portis owns Underdog, an apparel line he launched in 2019, which he says Nike cut him for starting it. AND1 then signed him as its only NBA endorser for 2025-26 and gave him creative control over his player-exclusive sneakers, which carry “BP” and “Underdog” branding on the tongue. AND1’s brand director said part of the appeal was Portis’s standing with Walmart, which is headquartered in his home state of Arkansas.

Brands in Milwaukee built campaigns around his personality. Educators Credit Union created 2 debit card designs for him, the “Classic Underdog” and the “Bobby Bobby Bobby.” Visit Milwaukee named him the face of a 2022 tourism campaign. About 2 weeks after the trade, he still drew a large crowd to an Underdog pop-up shop in the city.

His mother, Tina Edwards, raised 4 boys on her own, and she inspired the Bobby Portis Foundation, which he launched in 2019 to support single mothers in Arkansas. He joined the board of Feeding America Eastern Wisconsin in 2025, and his foundation has funded nearly 185,000 meals for families in Milwaukee.

Portis brings a decade of brand work in apparel, footwear, consumer banking and tourism, plus a new South Florida audience. Brands can connect with Bobby here.

Michael Beasley beat Delonte West by first-round TKO at Brand Risk 16 in Miami earlier this week. The card was promoted by streamer Adin Ross and streamed free on Kick, YouTube, Twitch, X and TikTok.

It was West’s first fight of any kind. He’s 43, a former 6'3 point guard, and Beasley had at least 6 inches on him. Beasley had also fought on Ross’s card before, losing an MMA bout to Lance Stephenson by first-round choke in May.

West’s life since the NBA has played out in public. He’s been homeless, he’s struggled with addiction, and reportedly received Narcan from Virginia police in 2024. Going into the fight, he was reported to be about 11 months sober, and he married his longtime girlfriend the day before the fight.

Ross said on commentary that he made sure West was paid well; the amount undisclosed.

Beasley knew exactly who was across the ring. The 2 have known each other since growing up around the DMV, and Beasley has used West’s story publicly before. Talking about his own mental health on The Pivot, he asked, “Do I have to be in Delonte West’s shoes to get help?” He took the fight against him anyway.

West is an adult, he agreed to this, and the money matters to someone rebuilding his life. Beasley and Ross both knew West’s history, and both put him in a ring in front of a young audience on a card called Brand Risk. Crazy timeline we live in…