Logo
Podcast
Contact

Athletes & Assets™ Backstage

Exploring how athletes are shaping the future of business - from fresh investments to breakout companies changing the game. Stay up to date with our community every Thursday.

Athletes & Assets™ Backstage

READ BY THE MOST INFLUENTIAL ATHLETES, INVESTORS, AND EXECUTIVES

background

Apr 2, 2026

League After League, Giannis Rides With Beckham, KD Earns 81x

Noah Lack
Tarun Prasad
Noah Lack, +1
Market-Setting Contracts, NFL Business School, Rec Tech Perspective

Market-Setting Contracts, NFL Business School, Rec Tech Perspective

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 26, 2026

JPMorgan's Athlete Council, Equity in High School, Kyrgios Picks Picklr

JPMorgan's Athlete Council, Equity in High School, Kyrgios Picks Picklr

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 19, 2026

Jaylon Smith's Oura, Australian Angel Reese, KD's New NIL

Jaylon Smith's Oura, Australian Angel Reese, KD's New NIL

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 12, 2026

Synergy Sports Capital, Drummond's Fresh Kicks, Crosby's New Football

Synergy Sports Capital, Drummond's Fresh Kicks, Crosby's New Football

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 5, 2026

The New Broadcasters, CR7 Stays Active, Courtois' Club

The New Broadcasters, CR7 Stays Active, Courtois' Club

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 26, 2026

A Healthy Harry Kane, Luka Italiana, Agassi's Pickleball World Series

A Healthy Harry Kane, Luka Italiana, Agassi's Pickleball World Series

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 19, 2026

Magic's Masterclass, Cunningham Claims Texas Rangers Stake, All-Star Weekend Pitch Competition

Magic's Masterclass, Cunningham Claims Texas Rangers Stake, All-Star Weekend Pitch Competition

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 12, 2026

Luka Launches Fan Engagement Platform, LeBron-Affiliated Fund Invests In MotoGP, Mendoza Working With LinkedIn

Luka Launches Fan Engagement Platform, LeBron-Affiliated Fund Invests In MotoGP, Mendoza Working With LinkedIn

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 5, 2026

Kelce's Big Sleep Number, Mahomes' Golf Line, Kidd For The Kids

Kelce's Big Sleep Number, Mahomes' Golf Line, Kidd For The Kids

Noah Lack
Tarun Prasad
Noah Lack, +1

Jan 29, 2026

Morgan's Trybe Ventures, D-Rose's Roses, Brady and Repole take NoBull

Morgan's Trybe Ventures, D-Rose's Roses, Brady and Repole take NoBull

Noah Lack
Tarun Prasad
Noah Lack, +1

Jan 22, 2026

Rosberg hits $100M, Edey and Angel invest, Lemon Perfect Shakeup

Rosberg hits $100M, Edey and Angel invest, Lemon Perfect Shakeup

Noah Lack
Tarun Prasad
Noah Lack, +1

Jan 15, 2026

Newsletter + Backstage

An inside look on how athletes are shaping the future of business. From new investments to breakout companies, stay up to date once a week.