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Athletes & Assets™ Backstage

Exploring how athletes are shaping the future of business - from fresh investments to breakout companies changing the game. Stay up to date with our community every Thursday.

Athletes & Assets™ Backstage

READ BY THE MOST INFLUENTIAL ATHLETES, INVESTORS, AND EXECUTIVES

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Jan 29, 2026

Kelce's Big Sleep Number, Mahomes' Golf Line, Kidd For The Kids

Noah Lack
Tarun Prasad
Noah Lack, +1
Rosberg hits $100M, Edey and Angel invest, Lemon Perfect Shakeup

Rosberg hits $100M, Edey and Angel invest, Lemon Perfect Shakeup

Noah Lack
Tarun Prasad
Noah Lack, +1

Jan 15, 2026

Neville's The Overlap gets acquired, Osaka leaves her agency, Beastmode enters AI

Neville's The Overlap gets acquired, Osaka leaves her agency, Beastmode enters AI

Noah Lack
Tarun Prasad
Noah Lack, +1

Jan 9, 2026

Kyrgios leaves Nike, Pippen Jr. hits the road, Shaq vibe codes

Kyrgios leaves Nike, Pippen Jr. hits the road, Shaq vibe codes

Noah Lack
Noah Lack

Jan 1, 2026

Kyrgios leaves Nike, Pippen Jr. hits the road, Shaq vibe codes

Kyrgios leaves Nike, Pippen Jr. hits the road, Shaq vibe codes

Noah Lack
Noah Lack

Jan 1, 2026

Kelce got Spicy, Chase cured his thirst for ownership, Simmons has gone fishing

Kelce got Spicy, Chase cured his thirst for ownership, Simmons has gone fishing

Noah Lack
Noah Lack

Dec 26, 2025

Casspi's New Cash, Castle's new Castle, Kalshi Enters NIL

Casspi's New Cash, Castle's new Castle, Kalshi Enters NIL

Noah Lack
Noah Lack

Dec 18, 2025

Highest Paid Female Athletes, Cristiano x Perplexity, + more

Highest Paid Female Athletes, Cristiano x Perplexity, + more

Noah Lack
Leo Zevin
Noah Lack, +1

Dec 11, 2025

Interview with Nuggets Spencer Keith Jones, Exclusive Feature on Overnght, and Forbes 30u30 Sports List

Interview with Nuggets Spencer Keith Jones, Exclusive Feature on Overnght, and Forbes 30u30 Sports List

Noah Lack
Leo Zevin
Noah Lack, +1

Dec 4, 2025

Interview with Deestroying, Casey Toohill on Flag Football, and Gotham FC wins the NWSL 'Ship

Interview with Deestroying, Casey Toohill on Flag Football, and Gotham FC wins the NWSL 'Ship

Noah Lack
Leo Zevin
Noah Lack, +1

Nov 26, 2025

Steph Curry Leaves Under Armour, A Centuries Old Sport Gets a New League, and a Very Special Announcement

Steph Curry Leaves Under Armour, A Centuries Old Sport Gets a New League, and a Very Special Announcement

Noah Lack
Leo Zevin
Noah Lack, +1

Nov 20, 2025

College Athletes are now investing in Soccer Teams

College Athletes are now investing in Soccer Teams

Noah Lack
Noah Lack

Nov 13, 2025

Newsletter + Backstage

An inside look on how athletes are shaping the future of business. From new investments to breakout companies, stay up to date once a week.