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Athletes & Assets™ Backstage

Exploring how athletes are shaping the future of business - from fresh investments to breakout companies changing the game. Stay up to date with our community every Thursday.

Athletes & Assets™ Backstage

READ BY THE MOST INFLUENTIAL ATHLETES, INVESTORS, AND EXECUTIVES

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Apr 23, 2026

L Catter-ton Of Athletes, Kiki Rice Nails It, Steph Relaunches Plezi

Noah Lack
Tarun Prasad
Noah Lack, +1
Shaq Loves tm:rw, DeChambeau Buys Sports Tech, Gary Overlaps Goldbridge

Shaq Loves tm:rw, DeChambeau Buys Sports Tech, Gary Overlaps Goldbridge

Noah Lack
Tarun Prasad
Noah Lack, +1

Apr 16, 2026

Grüns Acquired, Booming Women's Sports, Shaq's DUNKMAN

Grüns Acquired, Booming Women's Sports, Shaq's DUNKMAN

Noah Lack
Tarun Prasad
Noah Lack, +1

Apr 9, 2026

League After League, Giannis Rides With Beckham, KD Earns 81x

League After League, Giannis Rides With Beckham, KD Earns 81x

Noah Lack
Tarun Prasad
Noah Lack, +1

Apr 2, 2026

Market-Setting Contracts, NFL Business School, Rec Tech Perspective

Market-Setting Contracts, NFL Business School, Rec Tech Perspective

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 26, 2026

JPMorgan's Athlete Council, Equity in High School, Kyrgios Picks Picklr

JPMorgan's Athlete Council, Equity in High School, Kyrgios Picks Picklr

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 19, 2026

Jaylon Smith's Oura, Australian Angel Reese, KD's New NIL

Jaylon Smith's Oura, Australian Angel Reese, KD's New NIL

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 12, 2026

Synergy Sports Capital, Drummond's Fresh Kicks, Crosby's New Football

Synergy Sports Capital, Drummond's Fresh Kicks, Crosby's New Football

Noah Lack
Tarun Prasad
Noah Lack, +1

Mar 5, 2026

The New Broadcasters, CR7 Stays Active, Courtois' Club

The New Broadcasters, CR7 Stays Active, Courtois' Club

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 26, 2026

A Healthy Harry Kane, Luka Italiana, Agassi's Pickleball World Series

A Healthy Harry Kane, Luka Italiana, Agassi's Pickleball World Series

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 19, 2026

Magic's Masterclass, Cunningham Claims Texas Rangers Stake, All-Star Weekend Pitch Competition

Magic's Masterclass, Cunningham Claims Texas Rangers Stake, All-Star Weekend Pitch Competition

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 12, 2026

Luka Launches Fan Engagement Platform, LeBron-Affiliated Fund Invests In MotoGP, Mendoza Working With LinkedIn

Luka Launches Fan Engagement Platform, LeBron-Affiliated Fund Invests In MotoGP, Mendoza Working With LinkedIn

Noah Lack
Tarun Prasad
Noah Lack, +1

Feb 5, 2026

Newsletter + Backstage

An inside look on how athletes are shaping the future of business. From new investments to breakout companies, stay up to date once a week.