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Athletes & Assets™ Backstage

Covering the athlete’s economy once a week - exclusive interviews, partnership breakdowns, and companies fueling athletic performance. Lock in.

Athletes & Assets™ Backstage

READ BY THE MOST INFLUENTIAL ATHLETES, INVESTORS, AND EXECUTIVES

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Oct 15, 2026

Shai Gilgeous-Atlético, Team Tennis Equity, Caitlin Clark Effect

Noah Lack
Tarun Prasad
Noah Lack, +1
LOVB Miami Launch, Return on Athlete, The Scouting Report

LOVB Miami Launch, Return on Athlete, The Scouting Report

Noah Lack
Tarun Prasad
Noah Lack, +1

Oct 8, 2026

Equity For Endorsement, Thompson's Public Portfolio, Minecraft Mike

Equity For Endorsement, Thompson's Public Portfolio, Minecraft Mike

Noah Lack
Tarun Prasad
Noah Lack, +1

Oct 1, 2026

Kyli-On Mbappé, Ryan Clark's Pivot, CP3 Joins Owl Ventures

Kyli-On Mbappé, Ryan Clark's Pivot, CP3 Joins Owl Ventures

Noah Lack
Tarun Prasad
Noah Lack, +1

Sep 24, 2026

Brunson Family Firm, Messi's Second Club, TMRW Sports Billion

Brunson Family Firm, Messi's Second Club, TMRW Sports Billion

Noah Lack
Tarun Prasad
Noah Lack, +1

Sep 17, 2026

Quarterbacks Back Beer, Hosted by CP3, ARod x Jack Archer

Quarterbacks Back Beer, Hosted by CP3, ARod x Jack Archer

Noah Lack
Tarun Prasad
Noah Lack, +1

Sep 10, 2026

Brodie x Project B, Barnes Buys A Bank, Allen's Out Of Pocket

Brodie x Project B, Barnes Buys A Bank, Allen's Out Of Pocket

Noah Lack
Tarun Prasad
Noah Lack, +1

Sep 4, 2026

LeBond James, Unrivaled Series C, Parsons' Sweet Tooth

LeBond James, Unrivaled Series C, Parsons' Sweet Tooth

Noah Lack
Tarun Prasad
Noah Lack, +1

Aug 27, 2026

Boston's Ownership Sequel, Nneka (Half) Retires, Canopy X Society

Boston's Ownership Sequel, Nneka (Half) Retires, Canopy X Society

Noah Lack
Tarun Prasad
Noah Lack, +1

Aug 20, 2026

Brady Opens The Vault, Deebo's Fine Dining, UD's Ipswich Investment

Brady Opens The Vault, Deebo's Fine Dining, UD's Ipswich Investment

Noah Lack
Tarun Prasad
Noah Lack, +1

Aug 13, 2026

Our App is Live, LIV for Equity, Big Ownership Plays

Our App is Live, LIV for Equity, Big Ownership Plays

Noah Lack
Tarun Prasad
Noah Lack, +1

Aug 6, 2026

New Chapter at Stanford, Path Paved by Park, FIFA For Profit

New Chapter at Stanford, Path Paved by Park, FIFA For Profit

Noah Lack
Tarun Prasad
Noah Lack, +1

Jul 30, 2026

Newsletter + Backstage

An inside look on how athletes are shaping the future of business. From new investments to breakout companies, stay up to date once a week.