Let’s skip the small talk,

Russell Westbrook has been retired for less than a month. He already has an ownership stake, a board seat, and the title of chief strategy officer at a league that doesn't tip off until January 2027.

Meanwhile, NBA Champion and vet Harrison Barnes wrote a $25 million check for a 70-year-old bank in Paton, Iowa.

Welcome Backstage. Let’s get into it.

LINEUP
1. Headlines this week 🗞️
2. Brodie x Project B 🏀
3. Barnes Buys a Bank 🏦
4. A&A x Zefyr Solutions 👟
5. KD Did What Most Can’t 📲

NEWS

Headlines of the Week

  1. Russell Westbrook joins Project B as co-founder.

  2. Harrison Barnes buys a bank.

  3. The Pivot signs long-term partnership with Netflix.

  4. NBA vet Torrey Craig launches Teammates.

  5. Leylah Fernandez launches Vie Artlétique at the US Open.

A&A IN DEPTH

Brodie x Project B

Russell Westbrook retired on August 12. Twenty-one days later he owns a piece of a basketball league that has never played a game.

Project B announced Wednesday that Westbrook has joined as a co-founder and chief strategy officer. He holds an ownership stake, sits on the board of directors, and will set basketball direction and long-term plans, with responsibilities extending to partnerships that may run through Russell Westbrook Enterprises, the operating and investment company he founded.

The league was started in 2023 by Grady Burnett, a former Facebook and Google executive, and Geoffrey Prentice, a Skype co-founder. It runs as an F1-style touring circuit of seven tournaments across Europe, Asia and Latin America, with games streamed free on YouTube. Each city hosts a 10-day event that crowns a local champion and feeds a season-long championship race. The women's competition opens first with 6 teams of 11 players.

Every player who signs receives equity in the league on top of salary. Reported salaries start at $2 million per year, with multiyear deals reaching eight figures. The WNBA average sits at roughly $102,249. That gap is the entire recruiting pitch, and the equity is what makes it more than a paycheck.

15 women have committed so far, including Nneka Ogwumike, Alyssa Thomas, Jonquel Jones, Jewell Loyd and Kelsey Mitchell. Alana Beard, a co-founder, is chief basketball officer. Former Hawks general manager Landry Fields runs men's basketball and Igor Kokoškov leads player development. Maverick Carter advises the league. Candace Parker, Lauren Jackson, Steve Young, Novak Djokovic and Sloane Stephens are investors.

"We're reimagining the experience with players not only as key value drivers, but also as shareholders and decision makers," Westbrook said.

Project B now has a 9-time All-Star on its cap table before it has played a minute of basketball. The men's player announcements are due later this year, and those names will further show whether the equity model actually pulls talent or just headlines.

ATHLETE SPOTLIGHT

Barnes Buys a Bank

Harrison Barnes wrote a $25 million check for a bank in a town of 221 people.

The deal closed through Barnes Bancorp, Inc., a company he chiefly owns, and it gives him control of Community State Bank in Paton, Iowa. He is still on the San Antonio Spurs roster.

The bank has $42.8 million in total assets and $35.1 million in deposits from a single office. It opened in February 1956 and lends primarily to farmers in Greene County. Paton sits about 40 minutes from Ames, where Barnes grew up.

He put in years of preparation before the money moved. Barnes served on 2 bank boards over the last decade, completed year 1 of the Iowa School of Banking program in June 2025, and visited the Chicago Fed that September. He told the ABA Banking Journal his interest started when he watched community banks move PPP loans during Covid, and he called them economic first responders.

Community State Bank keeps its name, its staff, and its management team, CEO Craig Marquardt confirmed after the purchase. Barnes introduced a new board and hired Iowa banking professionals to run the expansion with him. "We want to be Iowa's next great bank," he said.

The timing is his best play: Barnes signed a 1-year, $8 million deal with the Spurs in June and enters his 15th season this fall, with $224.1 million in career earnings behind him. The bank will still be there when the playing career ends, and Barnes will still own it.

MOST VALUABLE PLATFORM

A&A x Zefyr Solutions

Partnering with a high caliber brand is a great move off the field. But sometimes, the best move is to build your own.

I'm thrilled to announce we now offer both. Athletes & Assets™ has partnered with Zefyr Solutions, one of the top apparel and footwear full service companies in Sports & Entertainment.

Zefyr helps athletes end-to-end to create their own apparel and footwear brands. Their support starts from the idea all the way to logistics, manufacturing, and even assisting with the actual business.

It could be T-shirts, shoes, full collections, or custom clothes for a charity. We now have infrastructure for subscribers to work with the very best at a special rate to make sure you are building with efficiency and intention.

We can bring you fish, but teaching one how to fish is part of the bigger picture.

I am excited to see which athletes take advantage of this.

Check out - https://www.zefyrsolutions.com/ and download our app to get the best rate.

The community strengthens...

- Noah

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KD Did What Most Can’t

KD made a reported $60 million off of Nvidia’s $12.9 billion acquisition of Hugging Face. Durant and Rich Kleiman started Thirty Five Ventures in 2016, and the firm has since backed more than 75 companies including Coinbase, Postmates, Acorns, Overtime and Dapper Labs, along with minority stakes in the Philadelphia Union, Gotham FC and the Premier Lacrosse League.

The Hugging Face position came from 2 checks: $100,000 into the 2018 seed round and $150,000 into the 2019 Series A. Those rounds were open to him because he had a firm, a partner running the deals, and 3 seasons in the Bay Area sitting across from the people writing the same checks.

We give athletes that same access without requiring them to build a venture firm first. The Athletes & Assets™ app enables athletes to endorse companies in exchange for cash/equity. Download in the app store today.


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