Let’s skip the small talk.

Merry Christmas everyone! Santa doesn’t skip a house and we will not skip a week.

December is a surprisingly busy month filled with deal transactions. Why? The NFL regular season is coming to an end, the MLB is in their offseason, and the NBA is one big reality TV show.

Here’s what you may have missed:

LINEUP
1. Headlines of the week 🗞️
2. The Grinch of NIL 🤢
3. What an Athlete Advisor can do 🤝
4. Company of the Week: Arcads.ai 🎥

NEWS

🚨Headlines of the Week🚨

  1. Jason Kelce announced on Instagram his investment and partnership with Hank Sauce, through Winnie Capital.

  2. Jamarr Chase announces partial ownership in Flerish Hydration. The brand was started by former Alabama Basketball player Avery Johnson Jr.

  3. Ja Morant joins EuroStep Ventures, investing in Levallois Metropolitans.

  4. Former NBA All-Star Ben Simmons has acquired a 50% stake in the South Florida Sails. The Sails compete in the Sports Fishing Championship, a 16-team professional offshore saltwater league founded in 2021.

  5. Nick Saban and Joe Agresti, through Dream Sports Ventures LLC, have invested in the Nashville Predators.

  6. A reality check of new NIL valuations.

  7. Sketchy new NIL provisions revealed from universities (more below)

  8. MLB Hall of Famer CC Sabathia’s PitCCh In Foundation, in collaboration with New York City and others, has opened an $11 million redevelopment of Charles Young Playground. The “Harlem Field of Dreams” will serve as a multi-sport turf complex for local families.

A&A IN DEPTH

Christmas NIL provisions revealed

Source: Darren Heitner

Just what your son wanted for Christmas before he enters the portal, right? 🙄

Athletes used to just deal with General Managers of professional sports teams (legally). Now they are negotiating with Universities. Athletic departments are getting smarter by the day because they have to, if they don’t they will evaporate fast.

And as you can see, there will be language instituted unique to college and the transfer portal that will make or break a kid’s college experience. Are you and your representaiotn prepared?

MOST VALUABLE PLATFORM

What an Athlete Advisor can do for companies

Most companies want an athlete’s audience and distribution (marketing/promoting). Easy.

Here are other ways we are seeing athletes help companies grow

- Fractional sales support
- Brand credibility
- Product feedback
- Introduction to capital in their network

And more. But let’s start simple and we will build up from there, because we’re seeing new ways athletes are helping companies outside of just Instagram posts at athletesandassets.com.

COMPANY OF THE WEEK

Arcads.ai

This space is inevitable, so I’m going to call it out and break it down to you. Arcads.ai transforms script or text into video ads using AI‑generated actors.

It’s quickly being adopted by D2C brands, mobile app studios, and marketing agencies. Arcads just raised $16 million seed round from Eurazeo, with participation from Alpha Intelligence Capital and other international investors including the Sequoia Scout program.

As long as “slop” doesn’t interfere with the brand messaging, there will be brands saving thousands of dollars using AI for their campaigns instead of outsourcing their content. If you’re building in this space we have a group of athletes that would love to chat with you.




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Athletes and Assets, Inc. accepts no liability for the content of this blog, or for the consequences of any actions taken on the basis of the information provided. Please invest responsibly and consult a financial advisor before making any investment-related decisions.