
Let’s skip the small talk,
This week, Kyle Lowry returned to Toronto to have his jersey retired, and then invest in the Toronto Tempo, one of this year’s WNBA expansion teams.
Athlete entrepreneurship is at an all-time high, and you can see it all on LinkedIn. DeAndre Hopkins, Dylan Harper, and Tracy McGrady are only a few of the names that have recently taken over the platform.
We’ll cover it all in this week’s edition. Welcome Backstage.
LINEUP
1. Headlines of the week 🗞️
2. Lowry back in Toronto 🏀
3. Athlete LinkedIn Takeover 👔
4. Viva Las Vegas 📲
5. Company of the Week: Just Salad 🥗
NEWS
🚨Headlines of the Week🚨

DeAndre Hopkins, Dylan Harper, Tracy McGrady and more athletes are taking over LinkedIn.
Kyle Lowry joins the ownership group for the Toronto Tempo.
Miami QB Darian Mensah partners with Derby Watch Supply to promote the new Rolex Datejust (one of the first NIL deals with a luxury watch brand).
ICYMI: Maurice Hurst Jr. joins Athlon to lead Rallee’s (interactive AR wellness app) sports league and team partnerships.
Paris Saint Germain hosts investor lunches and venture showcases for AI and robotics founders.
Como 1907 and Como Ventures launch #DataontheLake, a two-day AI hackathon created in collaboration with Google DeepMind.
A&A IN DEPTH
Lowry’s back in Toronto

This week, Kyle Lowry signed a one-day contract to retire as a Toronto Raptor after 20 NBA seasons. The city declared it Kyle Lowry Day.
Then came the second announcement. Lowry and his wife, Ayahna Cornish-Lowry, joined the ownership group of the Toronto Tempo, Canada's first WNBA franchise.
They join a deep group led by Larry Tanenbaum's Kilmer Sports Ventures, with Serena Williams, Dallas Mavericks’ Masai Ujiri, and Canadiens owner Geoff Molson already on the cap table.
The investment is close to home for the Lowry’s, but also one that is highly calculated. WNBA expansion fees have climbed from $50 million (Golden State, 2023) to $250 million (Detroit, Cleveland, Philadelphia, 2025), and franchise revenues have reached new highs and are rapidly growing. The Tempo are half way through their inaugural season and have their first All-Star in Marina Mabrey.
Cornish-Lowry was a college hooper at St. Joseph's and co-founded the Lowry Love Foundation. The couple framed the deal as a family investment in a statement calling it a "full circle moment." For Lowry, his Toronto legacy has been solidified in both the rafters and in the ownership books, all in one week.
ATHLETE SPOTLIGHT
Athlete LinkedIn Takeover

Pro athletes on LinkedIn have grown 31% since 2021, per their own count, and their posts are taking the platform by storm.
Kevin Durant has been posting Instagram-esque photos and carousels and actively reposts content. Tracy McGrady posted this week introducing himself as a founder, owner, investor, and advisor. DeAndre Hopkins went viral with a post announcing he earned close to $140 million in his career and is taking finance classes at Clemson so he can learn to manage it himself.
The younger cohort treats the platform as a second career running in parallel with the first. Nuggets forward Spencer Jones posts multiple times a week to 23,000+ followers and landed his first VC investment after a post about a robotic massage company connected him with its founder. Fernando Mendoza added his Heisman to the awards section and flipped on "Open to Work" ahead of the draft. Even Dylan Harper, the San Antonio Spurs’ 20-year-old rookie standout, keeps an active profile and just posted twice this week.
The logic is simple: the average pro career lasts a few years, the money arrives early, and a platform full of investors and executives beats a DM request on Instagram. LinkedIn connections convert to meetings. As Jones put it, "the weight of each follower on LinkedIn carries a lot more than any other platform."
MOST VALUABLE PLATFORM
Viva Las Vegas

What’s up guys, Noah here. I will be in Vegas the rest of this week giving athletes and their teams early access to our app. Total game-changer. If you are interested in getting App access, please sign up below:
https://athletesandassets.com/investor/register
COMPANY OF THE WEEK
Company of the Week: Just Salad
Just Salad is a New York born fast-casual chain built on customizable healthy food and a low-waste model. The menu covers salads, wraps, warm bowls, soups and smoothies, and its reusable bowl program gives a free topping every time a customer reuses a $1 bowl. Nick Kenner founded it in Midtown Manhattan in 2006 and still runs it as CEO. Just Salad is a Certified B Corp and marked its 20th anniversary this year.
Jalen Brunson recently joined as an investor, the company's first athlete partnership and his first restaurant investment. Fresh off the Knicks' championship and a Finals MVP, Brunson took an equity stake in the brand with financial terms undisclosed. Just Salad calls the deal long-term and says he'll be embedded in the business, working with its culinary and leadership teams and making in-store appearances. He's tied the partnership to community work in the Bronx and Harlem, including healthy eating workshops and subsidized meals for families through his foundation.
The chain has 125-plus locations across 7 states and Washington, D.C. It opened 20 new sites in 2025 and plans 30 more in 2026.


