The desire of athletes to control their own narratives in the media was met by the podcasting boom, driving athletes to be both the focus and owners of sports media. Though pro athletes and mainstream media have never had the best relationship, fans and athletes have both always desired authenticity and a more personal connection between them.

While many traditional sports media outlets offer polarizing takes and criticism, athlete podcasts have served as scalable media assets which allow them to speak on anything they want or what the fans want to hear. Many athlete podcasts sit at the intersection of media, brand, and culture, bringing them in front of a wider audience and market.

Recently, we have seen many athlete-owned podcasts make big business moves:

The growth of these podcasts is fueled by the personality of the athletes and the guests they bring on. They allow athletes to access their audience and fans with much more direct interaction and expanded social media reach, fueling brand deals, merchandise, and content.

The establishment of athlete podcasts as a staple of the industry not only impacts traditional media outlets; the future of equity deals, sports media companies, and fan interaction has been completely shifted by the athlete podcast economy.

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Aescape is a lifestyle robotics company offering revolutionized massage technology and sessions.

They currently have their product in around 50 different locations across the US, mainly in Equinox gyms. The company is backed by Tom Brady, who serves as Chief Innovation Officer.

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