LINEUP
1. Swipe Right 📲
2. Brock Bowers Chasing Greatness 👀

3. Moving by Casey Toohill 📦

4. Company of the week: 4th & 1 Ventures 📈

SWIPE RIGHT
New Sorting Feature on Mobile 📲

On mobile now you can swipe left-to-right like Tinder to filter through ideal categories. While we don’t have an app yet, this gives our athlete investors an app-like interface to sort through what you’d like to become an owner of.

If you’re an athlete, manage their investment/advisory decisions, or handle their off-court business, we have a new batch of opportunities for you below.

https://athletesandassets.com/opportunities

EQUITY

Greatness Wins… even in Vegas

Las Vegas Raiders TE Brock Bowers is joining forces with Derek Jeter as the latest equity partner in Greatness Wins, a performance apparel brand co-founded by Jeter and the UNTUCKit founder, Chris Riccobono.

Bowers is stepping in as a true partner with a focus on product development and marketing, as⁠ Greatness Wins emphasizes his “creative vision” alongside on-field excellence.

Bowers: “Greatness Wins is built on performance and authenticity, two core values that drive me every day.… this partnership is bigger than just wearing the gear – it’s about shaping a brand that inspires athletes and anyone chasing their own greatness.”

Athletes can bring their off-field expertise to make real impacts in growing brands and companies. Claiming equity instead of offering solely marketability as an athlete continues to prove more effective in mutual growth of brands.

MOVING AS AN ATHLETE

Moving by Casey Toohill

I would love to meet someone who genuinely enjoys moving. Not the potential excitement of a new location, I mean the actual logistics. Moving sucks.

If you're an athlete, it's not just a hassle. It can be recurring, happen at a moment's notice, and disrupt every part of your life.

You can get traded, signed, or waived with less than 48 hours' notice. That means flights, cars, gear, family, housing, and training all get uprooted at once. No matter how detailed I tried to be, or how many hours I spent researching, it always felt like a 50/50 shot whether my stuff would actually show up.

Even with a team or agent offering a list of recommended vendors or housing options, you're still stitching together half a dozen platforms just to figure out how to ship your car, whether to bring furniture, and who to hire. Not to mention getting the internet set up, security systems installed, or anything your family might need. It’s a full-time job on top of the one you're already doing.

There are a few companies out there solving pieces of this puzzle. None of them do it all, but each one is a signal of where things could go.

- Landing and Blueground

Both are great if you want to skip moving altogether and just show up to a fully furnished place. They offer flexible-term, fully furnished apartments in most major cities. If you're on a short contract or just don't want to deal with buying and moving furniture, these platforms can be extremely helpful. In my experience, they often come at a premium but are a great option in a pinch.

- Mothership

If you're moving gear or household items, Mothership is worth a look. They've built a tech-enabled freight platform that lets you schedule and track deliveries or moves without making a dozen calls or coordinating with multiple providers. The ability to track your shipment is a huge plus. I always hated the lack of transparency around when or if my stuff would actually arrive. It’s not athlete-specific, but it solves the same core issue: how to move valuable belongings without chaos.

- WeMove.ai

Still early, but interesting. It’s a relocation concierge platform designed to help you compare options. You plug in what you need, housing, car shipping, logistics, and it delivers coordinated results, often with a human concierge layer. It uses AI to streamline walkthroughs, provide cost estimates, and help with planning. Definitely still developing, but heading in the right direction.

- RunBuggy

Handles vehicle transport. For athletes, moving your car is one of the most annoying logistical problems, especially if you're heading to a new city for the season and can’t drive there. RunBuggy takes care of car shipping with real-time tracking and verified haulers. That seems way better than calling random brokers.

- Fernish

Makes it easy to rent high-quality furniture for a few months at a time. This is huge if you’re between places, living in two cities, or just don’t want to commit to furnishing a new home. You choose what you want, they deliver and pick it up when you're done.

Each of these companies solves a real problem associated with moving. One does housing. Another handles furniture. Someone else ships your car. But no one owns the whole experience. There’s no integrated, full-stack relocation solution for athletes.

That’s what I want to see. A single platform that manages housing, logistics, furniture, vehicle shipping, utility setup, and everything in between. I don’t even think it needs to be a consumer-facing app. Maybe it’s strictly B2B. I know the lives of sports agencies, unions, pro leagues, and financial managers would be made a lot easier with access to a single relocation system.

That’s the opportunity. The infrastructure is fragmented, but the need is universal. Athletes just happen to feel it more often and more suddenly.

Let me know if you’ve used anything better or if you’re building it.

COMPANY OF THE WEEK

4th and 1 Ventures

Always a blast hanging out with Paine Matiscik and the 4th & 1 Ventures crew for their quarterly Athlete Shark Tank. 4th and 1 is a community of pro athletes looking at investing in the latest and greatest CPG brands who pitch in front of them on zoom.

After last night's pitches, here are my two big takeaways:

1. Protein

Protein is the most popular word in the CPG Dictionary right now. Protein (blank), protein infused (blank). Look, if consumers want it, the best founders will provide it! Protein in untraditional foods is becoming traditional.

2. The youth sports market is HERE

NIL has accelerated the spending of parents. We are talking about a multi-billion dollar market. One of the last whitespaces in youth sports is nutrition. Food, Beverage, and Supplement brands building and marketing ingredients to support growing bodies vs. mature ones have a massive opportunity to capture parent's spend.

Huge shoutout to Paine, Will Levis, Andrew Sendejo, Austin Ekeler, Jordan Palmer, Clark Hardman, Hassan Alan Safieddine, Ryan Brothers, Matt Rosenbohm, and everyone else who contributed to a great session.